When someone wants other people to do a certain thing, he or she will try to influence them so that they act according to his or her will. If the other people donít notice or perhaps donít really want to act this way, they have been manipulated. For example, advertising often uses manipulation. It may claim, for instance, that the washing powder W washes whiter or that the car C drives faster. And if TV viewers watch these advertisements enough, they may end up believing them and buy the washing powder or the car without really checking out the truth of the claims. People can be manipulated in very different ways. So if someone says that a particular ice-
cream parlour sells bad ice cream, people wonít go there anymore. Or the whole truth may not be told: sometimes, for example, the press presents certain politicians always in a very good light, while others come off very badly. This is mostly done with the intent to influence readers in one particular direction.
Gerd Schneider/ Christiane Toyka-Seid